Whats Up Beauty Eyeshadow Brushes | Review + Eye Looks

Hey everyone! Today I have a review of the Whats Up Beauty Eyeshadow Brushes* that launched with their Desert Monsoon Collection. I am actually very loyal with my eyeshadow brushes and have only one set, and really, three integral brushes for blending, all from Hakuhodo. I have been using these brushes for two years and they are everything I need because they do an incredible job. So can these new brushes stand up?

This post contains products received in PR*

Packaging and First Impressions

These eyeshadow brushes come extremely well-packaged, as each comes in an individual box with a foam insert. I was actually super impressed by this, as this was the first time I had seen brushes in such protective packaging. The brushes themselves have pink wooden handles, black ferrules and goat hair bristles. All of the blending brushes are very rounded, full and fluffy with a small amount of taper at the heads, whereas the flat shader and pencil brushes are more compact/dense. The heads are all uniform with no rogue hairs out of place and the bristles are very soft in feel.

The brushes available include four blending brushes in different sizes, one flat shader and one small pencil brush.


“With this collection, you get a total of 6 Eyeshadow Makeup Brushes that are made to perfection. They each have different duties in creating beautiful eye makeup with ease and flawless results.

Brush includes:

  • Soft White Goat Hair 
  • Pink Glossy Hornbeam Handle
  • Black Matte Brass Ferrule

Our Professional Makeup brushes hand made in Japan and designed for easy application, blending and accenting. The brush is made from natural goat hair, known for its ability to pick up powders. The ferrule was produced from a more durable brass, as compared to aluminum, and double crimped to the hornbeam handle for long lasting stability.

Hand Made in Japan and cruelty free.”


R101 Pencil Eyeshadow Brush – Hair Length: 5/16in (8mm)

R102 Crease Blending Eyeshadow Brush – Hair Length: 5/8in (16mm)

R103 Blending Eyeshadow Brush – Hair Length: 23/32in (18mm)

R104 Fluffy Blending Eyeshadow Brush – Hair Length: 53/64in (21mm)

R105 Tapered Blending Eyeshadow Brush – Hair Length: 5/8in (16mm)

R106 Flat Shader Eyeshadow Brush – Hair Length: 29/64in (11.5mm)


These eyeshadow brushes can be purchased as a set for $152 CAD ($133 USD) or as singles ranging from $26-$30 CAD ($20-23 USD). As I write this, the set is currently on sale for 10% off.

I do think these are on the expensive side compared to other brushes on the market, even high quality brushes. The Hakuhodo brushes I own range from $18-$20 USD and from what I can tell they are made of all the same materials and are also handmade in Japan. However, the Whats Up Beauty brushes are much fuller and rounder than the ones I own from Hakuhodo, so presumably more materials (goat hairs) were used to craft these brushes. This being said, these prices are NOTHING compared to luxury brush brands like Wayne Goss, Sonia G. and Chikuhodo. So really, these are more middle of the range in terms of comparable brushes on the market.


The performance of these brushes is phenomenal. I have zero critiques.

The brushes that I always care the most about because they can make or break a look are the blending brushes, and these are incredible. They are very soft and blend incredibly well. I always like to have three blending brushes in my arsenal of different sizes, a decently large one to help blend the edges/transition areas of my eye looks, a medium one to apply and blend crease and outer corner shades, and a small one for outer corner work and blending in smaller areas. The brushes that perfectly suit these purposes are the R104, R103 and R102, respectively. When comparing these to the three I have from Hakuhodo (J5522, B142 and J146, respectively), the Whats Up Beauty brushes are much fluffier and full with less of a taper at the tips, which effectively makes them a bit bigger. This just means that really, these brushes are just a bit bigger than I am used to. However, I have found that based on the quality and performance, I can easily use these brushes interchangeably with my Hakuhodo ones. They are all great. Further, there is one more blending brush, the R105 which has a pinched ferrule, providing a flatter blending brush rather than a rounded one. This is also a good brush, just not a shape that I typically use or feel I need.

As for the flat shader and pencil brushes, these are the kind of brushes where I find it really doesn’t matter too much about the quality. The flat shader just needs to be able to pack on pigment, and the pencil needs to pack on and blend a bit. Both of these brushes accomplish these tasks, but I don’t necessarily notice anything special about them. However, the pencil brush is particularly small with a more tapered point rather than round, allowing very fine detail work. It is much smaller and more tapered than the two pencil brushes I own, so if that is something you have been looking for, you have found it.

Below are four examples of eye looks I have done using these brushes. However, please note that I didn’t use the flat shader in any of these pics as it is best suited for packing on matte shades in my opinion, not because of performance, but because of the goat hair bristles. I prefer a synthetic brush for packing on metallic shades and using my finger. Honestly, all the proof you need regarding the performance of these brushes is in those photos! I think the blending is impeccable! If you are interested in learning more about these eye looks you can check out my review of the Whats Up Beauty Desert Monsoon Eyeshadow Palette!

Final Thoughts

Overall these are excellent brushes and I have zero complaints! The brushes that I suggest the most, based on my personal preferences, are the three rounded blending brushes, R104, R103 and R102. Other than that, most people probably have flat shaders and pencil brushes in their collections that suit their needs. But if you need a little help with improving your blending, these brushes are perfect!

What are your favourite eyeshadow brushes? Do you have a favourite brand?

Disclaimer: These products were sent to me for review. As always, all of my opinions expressed here are never solicited and are entirely my own.

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