Hello everyone! Today I have swatches of the full Zoya Jubilee Holiday 2018 collection! The polishes in this collection are absolutely stunning, and allow you to go from nude to intense sparkling foils, along with many different finishes.
Zoya falls under the Art of Beauty brand that was started by Zoya and Michael Reyzis, two Russian natives who immigrated to the US in 1979. While Zoya was a classical pianist in Russia, her husband Michael was an advanced chemist. With Zoya’s dream to create high quality, healthy and natural salon and spa products, and Michael’s ability to formulate such products, they together developed and patented products that eventually founded this brand. Her husband was in fact the first to formulate a successful fast drying topcoat! These two are THE power couple.
Art of Beauty owns and manages the brands Zoya, Qtica, Smart Spa and Zoom.
Zoya polishes are 10 free, meaning that they are formulated without formaldehyde, formaldehyde resin, dibutyl phthalate, toluene, camphor, THPH, parabens, xylene, ethyl tosylamide or lead. Their polishes are also safe for pregnant women.
My thoughts on the Zoya Formula
Overall, the Zoya formula is a really solid one. The most impressive quality of Zoya nail polishes is the opacity of their lighter cremes. Often “skin-coloured” or lighter cremes require at least two if not three coats to reach full opacity. Zoya’s lighter cremes are almost fully opaque with ONE coat. That is incredible! So clearly the pigment is there. And this rings true for their other shades as well. In terms of wear, I find that the Zoya formula is chip resistant until you hit around the 4-5 day mark, which is pretty typical, if not a bit better than typical.
Something that is super exciting is that Zoya has just launched a new brush! Previously I had noted that I wasn’t in love with their brush because it is quite thin. Now they are offering the option of their “Z-Wide Brush”, with 60% more bristles to allow more efficient polish application. This is music to my ears! However, they are integrating this new brush into their line just as an additional option to purchase, for $2 USD. All Zoya polishes are still being sold with the original thin brush, so it is too bad that you have to spend extra money to get the wide brush instead. It would be nice if they instead sold their nail polishes with no brush, just a cap, and at checkout or in the salon you got to choose what type of brush to put in it. But, like I said this was literally just released last week, so there is time for improvement. It’s certainly a step in the right direction.
This collection features a selection of sparkling jewel-tones, lighter nudes, and bright vibrant berries. I like that this collection offers everything that you might need for the holidays, and more!
Astrid is an extremely metallic and sparkly gold foil. This polish is seriously the most stunning gold I have ever seen. The amount of sparkle is insane. This shade would be such a show-stopper for holiday parties, and can you imagine it on New Years?! This shade looked beautiful with two coats.
Leigh is an off-white cream with a creme finish. I was surprised by how much I loved this nude polish on. In the bottle, it doesn’t necessarily look like anything special. But on my nails it looked like the prettiest Winter nude out there! This shade looked best with two coats.
Carson is a pink nude with a touch of brown and a creme finish. I also fell immediately in love with this nude. It is so understated, and would be perfect with any holiday outfit without drawing too much attention. It’s pure class. This shade looked best with two coats.
Taryn is a hot fuchsia with a blue micro-iridescent shimmer. This is one of my favourite types of shades. I love a good fuchsia with a blue undertone, and the shimmer and shine in this one is impeccable. This shade looked good with two coats, but did three just to make sure it was very opaque.
Maxine is a hot strawberry red creme with an almost jelly-like finish. This shade is so incredibly bright, and perfect for the holidays. I can imagine this being the perfect shade to accompany a little black dress. The consistency of this polish was interesting though. With one coat, you get semi-sheer coverage that makes this polish look like a jelly. However, with two coats it looks like a fully opaque creme. It looked great both ways!
Allison is a fuchsia with a creme finish. This struck me as a classic fuchsia which has always been a go-to kind of shade for me. This shade seemed to have pretty full coverage with only one coat, but I used two.
Cookie is an extremely textured purple matte polish with gold flecks in the Pixie Dust formula. When you paint on the shade it goes on like a thicker sparkly polish, but when it starts to dry it becomes more and more textured. The end result is a matte textured nail with interspersed sparkly gold flecks. It looks as if you dipped your nail in a matte glitter with gold sparkle. To me the end result totally looks like some sort of rock, crystal or geode. Very cool! I had no idea that Zoya offered this kind of finish, but they actually have a ton of shades. This shade looked best with two coats.
Chiara is a deep purple with a creme finish. This is such a gorgeous jewel-tone and really, quite a unique purple! I can definitely see myself wearing this shade a lot this season. This shade looked best with two coats.
Danica is a deep teal with a creme finish. While I’m obsessed with most of the shades in this collection, this was the one I head to wear first, and it might be my favourite. Deep greens are coming back in a big way this season, and I am loving it. Just imagine this paired with your next holiday outfit! This shade looked best with two coats.
Juniper is an extremely textured deep green matte polish with teal green flecks in the Pixie Dust formula. This polish performs exactly like Cookie, but the sparkles are green this time. This shade matches so well with Danica, that I had to use it as a feature nail in my first mani with these shades! This shade was more opaque than Cookie and looked great with only one coat. One word of warning though, this shade stained my nails very badly! So that is something to consider.
Kateri is a deep cool brown with a creme finish. I love that this brown leans on the cooler side and it looks like it is a great alternative to a black or vampy nail. This shade looked best with two coats.
Leopard Spots Topper
Leopard Spots Topper is a matte special effects topper that breaks up into small pieces as it dries. I have shown it here over Cookie. This topper works well so long as you don’t use too thick of a coat, and it certainly adds a very cool effect to the nails! This shade looked best with one thin coat.
Thoughts on this collection
Overall, this collection includes all of the shades that you could possibly need for the holidays: You have stunning greens a gold and a red if you want to go the classic route; You have chic nudes if you are trying to let your holiday outfit be the star of the show; And you have stunning textured sparkly shades to spruce up any look! I found that all of the shades applied very smoothly and had a great level of opacity, similar to past Zoya releases. I also found that they wore well for 4-5 days before any chipping occurred.
If you are interested in any of these shades, make sure you check out the full collection here on the Zoya website!
Loving these swatches? Check out swatches of Zoya’s Fall Element 2018 collection here!
Have you tried out the Zoya formula? What is your favourite shade from the collection? Let me know down below!
Disclaimer: These products were sent to me for review. As always, all of my opinions expressed here are never solicited and are entirely my own.