Wow! or Waste? Urban Decay Naked Cherry Collection

Hey everyone! Welcome back to Wow! or Waste? Whether a whole collection has been launched, or just a new product, I’m going to evaluate whether each product is either a Wow! buy or a Waste? of money, in terms of the price and the amount of product you get.

This time around we are evaluating the new Urban Decay Naked Cherry Collection, which is currently available exclusively at Urban Decay. This collection will be available at other retailers in the future, but I haven’t found a release date yet.


This collection includes an eyeshadow palette, a blush and highlighter palette, three new Vice lipsticks, two new shades of the 24/7 Glide-On Eye Pencil and a travel size of the All Nighter Setting Spray in a special cherry scent. Yum!

If you are curious about whether the items you are interested in are a Wow! or Waste? please keep reading.

Naked Cherry Eyeshadow Palette





Product Information

“This is our wildest way yet to look better Naked…Naked Cherry Eyeshadow Palette has a sexy vibe that’s more tart than sweet. With 12 never-before-picked neutrals, this vamped-up cherry-hued palette is sure to bring out your sultriest, most tempting eye looks ever.

These 12 all-new shades include of-the-moment soft mattes and sizzling metallics, ranging from creamy ivory and shimmering rose gold to the most intense black cherry. We’re addicted to Bing—a deep mauve matte that is right on trend. And we can’t get enough of Drunk Dial, a shimmery metallic burgundy that takes smoky looks to a smoldering climax.

Because serious staying power and shadow that doesn’t flake or fade out on you are non-negotiables, each shade is made from our mind-blowing formula that gives its velvety texture, rich color and blendability.

Adorned with a row of metallic cherries, the crimson compact includes a full-size mirror and double-sided brush—ready for precision application on one end and seamless blending on the other. Whether you’re at the office, in between flights or getting ready at the apartment, Naked Cherry spices up everything from chill neutrals and sexy shimmers to super smoky eyes.”

Shades included:
Hot Spot (ivory matte)
Caution (soft neutral beige matte)
Bang Bang (shimmering pink with gold shift and iridescent micro-sparkle)
Feelz (soft dusty rose matte)
Juicy (soft warm peach)
Turn On (pale metallic rose shimmer)
Ambitious (metallic rose copper)
Bing (deep mauve matte)
Devilish (reddish plum matte)
Young Love (metallic cranberry)
Drunk Dial (deep metallic burgundy)
Privacy (deep brownish-plum matte)

Price and Quantity

This eyeshadow palette is priced at $66 CAD ($49 USD) and has 0.46 oz of product. To break that down further, each of the 12 pans have 0.038 oz of product. I mention this, because this is the least amount of product we have ever gotten in a full-sized Naked palette thus far. Usually the pans are 0.05 oz, totalling to 0.6 oz of product in the palette. So we have effectively lost about 0.15 oz of product and yet this palette is still priced the same as all other Naked palettes…. anyone happy about this?

To compare to other high end eyeshadow palettes, I tried to choose palettes that have more pinks or reds in their colour story. This palette is quite unique in the amount of pinks and reds it delivers, despite these having been popular tones over the last two years.

Here are the comparisons listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Number of Shades Cost-Quantity Ratio for 1 oz of product
1 Violet Voss HG PRO Eyeshadow Palette $60 1.2 20 $50/oz
2 Sephora Collection Pro Cool Palette $85 1.12 28 $76/oz
3 Huda Beauty Ruby Obsessions Precious Stones $35 0.45 9 $78/oz
4 Huda Beauty Desert Dusk $85 0.89 18 $96/oz
5 Coloured Raine Queen of Hearts ~$65 0.6 12 $108/oz
6 Too Faced Just Peachy Mattes $55 0.48 12 $115/oz
7 Viseart Petit PRO 2 $38 0.28 8 $136/oz
8 Dose of Colours Blushing Berries ~$42 0.3 5 $140/oz
9 Urban Decay Naked Cherry $66 0.46 12 $143/oz
10 Anastasia Beverly Hills Modern Renaissance $55 0.28 14 $196/oz
11 Too Faced Razzle Dazzle Berry ~$45 0.21 7 $214/oz

Wow! or Waste?

Unfortunately, this palette is a Waste? if you aren’t specifically looking for the monochromatic pink colour story. It is really unfortunate that Urban Decay decided to decrease the amount of product included in this newest Naked palette, but still charge the same amount as all the past palettes. Moves like this really feel underhanded and borderline sneaky. Just on principle, I wouldn’t buy this palette, but it is unique so you might choose to overlook that!

Just a few thoughts on the colour story, this palette doesn’t scream cherry to me at all. I really feel like this was such a missed opportunity for them. They are definitely missing some true reds, and a lot of the shades seem so dull… but maybe that’s just me. Although, I do know it is difficult to formulate reds that are safe.

Naked Cherry Highlight and Blush Palette




Product Information

“Creating a luscious glow is as easy as pie with our Naked Cherry Highlight and Blush Palette.
This sweet-and-tart trio includes one highlighter, a universally flattering blush and a super-sophisticated iridescent complexion topper that can be worn solo or as a shimmering overlay to add the ultimate luminous glow. Use these lightweight, jet-milled shades separately or mix them together to create your own custom glow (with a luxurious, flawless-looking finish).”

Price and Quantity

This face palette is priced at $38 CAD ($34 USD) and has 0.51 oz of product. Each shade in the palette has 0.17 oz of product. This palette seems similar to the already existing Naked Flushed Palettes, which include a bronzer, blush and highlighter each. The amount of product included in each palette is similar, although the cherry palette has 0.02 oz more.

For price comparisons, I chose high end face palettes that included a blush, bronzer and highlighter. I had to include products with a bronzer, even though this one doesn’t have one, because there are barely any palettes out there that don’t include one. I’ve also included a few blush-only palettes. As I’ve said before, it’s actually very annoying to compare face palettes, because they are all composed of such different things, but this is going to give you a general idea of how this face palette compares.

Here are the comparisons listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Number of Shades Cost-Quantity Ratio for 1 oz of product
1 Violet Voss Glamingo PRO Face Palette $60 1.98 6 $30/oz
2 Too Faced Natural Face Palette $54 0.84 6 $64/oz
3 Benefit Blush Bar $78 1.05 5 $74/oz
4 Urban Decay Naked Cherry Highlight and Blush Palette $38 0.51 3 $75/oz
5 Urban Decay Naked Flushed Palette $38 0.49 3 $78/oz
6 Jouer Blush Bouquet $38 0.39 2 $97/oz
7 Natasha Denona Blush Duo $49 0.5 2 $98/oz
8 Tarte Hamptons Weekender Contour Palette $25 0.24 3 $104/oz
9 Make Up For Ever Artist Face Color Palette $56 0.51 3 $110/oz
10 NARS Orgasm Infatuation Palette $56 0.36 3 $156/oz

Wow! or Waste?

Overall, ranking in fourth place is not the best for value, but I’ll tell you why I think this palette is leaning on the Wow! side of things. As you can see, all of the palettes that rank above Naked Cherry are all larger palettes, which are classically “value-sized” and sold at a better value than smaller palettes. But, when looking at the smaller palettes in this list, Naked Cherry ranks first. Therefore, if you are looking for a smaller face palette, then this seems to be the one, if the shades are for you! I find that “complexion topper” questionable though. What does that really look like?

Naked Cherry Vice Lipstick

Top: Juicy, Middle: Devilish, Bottom: Cherry

Product Information

“Make it a real treat and finish your juicy Naked Cherry look with three limited-edition matching shades of Vice Lipstick.
Our cult-favorite formula delivers super-creamy texture, rich payout and superior color dispersion. Yummy shades include Juicy, a light peach-pink with copper micro-shimmer; Devilish, a berry pink with tonal micro-shimmer; and Cherry, a deep berry wine.”

Price and Quantity

These lipsticks are priced at $22 CAD ($18 USD) and have 0.11 oz of product. These lipsticks are the same as the regular Vice range, they are just new shades. Vice lipsticks have 6 different finishes, but it is unclear what finishes these shades are. Annoying. From the looks of the swatches, Juicy and Devilish both look quite metallic, or are potentially a cream finish with microglitter. Cherry seems like it is probably a cream or comfort matte, as it is definitely reflecting light in one of those swatches.

Here are the comparisons listed from best value to worst value:

Rank Product  Cost
($ CAD) 
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Sephora Collection #Lipstories $10 0.14 $71/oz
2 Too Faced Peach Kiss Moisture Matte $25 0.14 $179/oz
3 Kat Von D Studded Kiss Crème $23 0.12 $192/oz
4 Urban Decay Vice Lipstick $22 0.11 $200/oz
4 Bite Beauty Amuse Bouche $30 0.15 $200/oz
5 MAC Lipstick $22 0.1 $220/oz
6 Tarte Color Splash Lipstick $27 0.12 $225/oz
7 Too Faced Throwback Lipstick $26 0.1 $260/oz
8 NARS Lipstick $35 0.12 $292/oz
9 Marc Jacobs Le Mark Lip Crème Lipstick $38 0.12 $317/oz

Wow! or Waste?

Well, as usual these lipsticks are pretty much a Wow!, for multiple reasons. I threw in the Sephora Collection #Lipstories in the comparison just to remind you that those exist, but obviously they aren’t really priced as a high end lipstick like the UD Vice Lipsticks are. So when looking at the actual high end lipsticks, Vice ranks in third place, which isn’t bad.

When looking at the shades that have been released in this collection, neither the Too Faced Peach Kiss or the Kat Von D Studded Kiss come in the more metallic shades, but they may have a good candidate to dupe the shade “Cherry”. But honestly, I don’t recommend the Too Faced Peach Kiss formula. I had multiple issues with it. The UD formula, however, is amazing as always and I will always recommend it. I have an old swatch post that you can visit, but keep in mind I wrote it when I first started blogging, so it could be better 😛 I think I will re-do it/update it at some point with my new shades!

While I am a sucker for LE packaging of the Vice Lipsticks, and the formula itself, none of these shades are really screaming to me. Also, I worry about the glitteryness. So I would need to swatch them first. I have so much lipstick at this point that I need to be careful about which shades I pick up. 

24/7 Glide-On Eye Pencil

Product Information

“This is not your average eyeliner. Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals. The best Eyeliner Pencil ever, ever, ever!

Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge – truly a long-lasting eyeliner like no other.

Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.”

Love Drug: Deep wine metallic
Black Market: Black satin

Price and Quantity

These pencil eyeliners are priced at $25 CAD ($21 USD) and have 0.04 oz of product each. These pencils are again, already an existing product within the UD line. However, both of these are new shades.

For comparison, I chose other high end eyeliner pencils that have colourful options like reds and pinks.

Here are the comparisons listed from best value to worst value:

Rank Product  Cost
($ CAD) 
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Sephora Collection Contour Eye Pencil 12hr Wear Waterproof $12 0.04 $300/oz
2 Make Up For Ever Artist Color Pencil: Eye, Lip & Brow Pencil $23 0.04 $575/oz
3 Urban Decay 24/7 Glide-On Eye Pencil $25 0.04 $625/oz
3 Marc Jacobs Highliner Gel Eye Crayon Eyeliner $31 0.01 $3,100/oz

Wow! or Waste?

Ranking in third place, these eyeliners are really neither a Wow! or a Waste? However, Urban Decay totally dominates the market when it comes to coloured eyeliners. The value isn’t great, but their shade range is unparalleled. They have 48 shades on the US website, in fact! However, there are cheaper options out there, like the Sephora Collection liner and the new MUFE Artist Color Pencils, which are cool because they are safe for use all over your face. But the shades in this line might not match this metallic deep wine shade that UD has released for this collection, and it looks gorgeous!

I do have to say, why and how is Black Market, a literal black eyeliner, a new/necessary shade to release? Urban Decay already has two black eyeliners in their range, why add a third? And how can they justify that this is a new shade? I just have to lol at that. But Love Drug looks so pretty!

Travel-Size Cherry Scented All Nighter Makeup Setting Spray


Product Information

“Don’t have a meltdown: The All Nighter Makeup Setting Spray you know (and are obsessed with) gets a cherry-scented upgrade.

This Travel-Size All Nighter Cherry Scented Makeup Setting Spray looks fresh as hell and is made to travel, so it slips easily into your purse or beauty bag. Made with patented Temperature Control Technology and suitable for all skin types, the bestie-in-a-bottle always delivers a microfine mist that keeps makeup looking gorgeously just-applied for up to 16 hours.”

For whatever reason this product only seems to be available on the US site! Lame!

Price and Quantity

This setting spray is priced at $15 USD and has 1oz of product.

There actually aren’t a ton of travel-sized sprays, so for comparison I just chose the high end ones that were available and that weren’t meant to be illuminating or anything (which All Nighter is not).

Here are the comparisons listed from best value to worst value:

Rank Product  Cost
($ CAD) 
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 MAC Fix + $14 1 $14/oz
2 Urban Decay Travel-size Cherry Scented All Nighter $19 1 $19/oz
2 Kat Von D Lock-It Makeup Setting Mist Mini $19 1 $19/oz
3 Smashbox Photo Finish Primer Water Mini $20 1 $20/oz
3 Too Faced Peach Mist Mattifying Setting Spray Mini $20 1 $20/oz

Wow! or Waste? This travel spray is definitely on the Wow! side, although most of them are very comparable. The only spray with a stand out value is the Mac Fix+, but that formula is very different from UD All Nighter. Overall, this comparison shows you that since they are all very comparable in value, just buy whichever one that has your most favourite formula. I actually really do not like All Nighter, but I know it is a cult classic! And the cherry scent might be amazing! I would definitely be interested to smell it. I just hope they didn’t go the medicinal cough syrup route with the scent.

Overall Collection Value

Overall, this collection was very middle of the line in terms of value. While I think most people are excited about the eyeshadow palette, this is the item that has the worst value. Especially since they are now including less product in it! What a bummer. It kind of puts a bad taste in my mouth because here’s another company decreasing the amount of product they usually give, and then they go ahead and charge the same price.

When it comes to the eyeshadow palette, you will just have to decide whether you genuinely want those specific shades or not, and whether that overcomes the not-great value. Value also really doesn’t mean much when it comes to eyeshadow palettes, since usually you don’t hit pan on eyeshadow. Although I have! But overall, I think value just helps justify a purchase, and not necessarily determine whether you will get something or not.

I do think that the blush and highlight palette seems unique. I like that the price to purchase, $38, is pretty cheap compared to what you usually have to spend to get a face or blush palette. It just really depends on whether the shades attract you or not.

Here is the overview of what we have learned through this Urban Decay Naked Cherry edition of Wow! or Waste?

Product Product Category Rank Within category Wow! or Waste?
Naked Cherry Palette Eyeshadow Palette 9 Waste?
Naked Cherry Blush & Highlight Face Palette 4 Neither/Wow!
Naked Cherry Vice Lipstick Lipstick 4 Neither/Wow!
Naked Cherry 24/7 Glide-On Eye Pencil Pencil Eyeliner 3 Neither
Cherry Scented Travel-size All Nighter Setting Spray 2 Wow!

Well that’s all for today’s Wow! or Waste? Were you thinking about purchasing any of these products? Will you go through with it now that you know their value? Comment down below!

Disclaimer: All pictures are from the Urban Decay website or instagram.

sign off 3

13 thoughts on “Wow! or Waste? Urban Decay Naked Cherry Collection

    1. Haha thank you! Breaking it down like that before purchasing really helps my decision-making process. Of course most of the time I just go ahead and buy on a whim anyways, because I love to shop lol.

      I’m definitely disappointed UD made a move like this. TF just did this earlier this year, but I thought more highly of UD 😦


  1. That setting spray is definitely a WASTE in terms of how much you get for the price. A full size is $32 and you get 4oz. This is $15, almost half the price but you only get 1/4 of the product of a full size.

    Liked by 1 person

  2. Ahh it is super sneaky that they have less product in their eyeshadow palettes but are asking for the same price, luckily we have you to point that out to us, Nova!! ♡ Also, loling with you about the Black Market eyeliner. Come on. It’s just black!?

    Liked by 1 person

  3. I can’t do another red-based palette…I just can’t. So sketchy that they’re decreasing the amount and keeping the price the same!

    I’m interested in smelling the face spray too haha. Never thought that it might smell like cough syrup, but now that you mention it, that is a possibility!

    Liked by 1 person

    1. I know, I think the palette looks pretty boring.. I’m tired of the monochromatic colour schemes.
      I just find a lot of cherry scented things can lean on the cherry cough syrup side, since that’s a popular flavour!


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