Hey everyone! This is something that has been on my mind a lot recently.
For some reason, recent beauty releases just haven’t been jiving with me. And worse than that, some are just making me shake my head in disbelief. Whether it’s companies releasing products that the market is already saturated with, products that are out of style or season, or the same kind of products that they just can’t STOP releasing within the brand…. there seem to be some brands that just can’t take a hint.
So, let’s talk about it!
The Worst Offenders
This recent release of the “sapphire” beauty blender really just pissed me off, and truthfully, it is what inspired this post. I CANNOT believe that this company is still periodically releasing new shades of the beauty blender as if each time they are bringing the best, most innovative product to the market. Holy crap. They literally named this shade after a gemstone and took product pictures with what looks like fake sapphires. lol. Are they really trying to fancy up this overpriced sponge? It’s literally a piece of foam….
My main problem with Kylie Cosmetics, and with a lot of companies that I am going to mention, is their incessant product releases! Like just stop already! I’m sick of instagrams that feature beauty product releases like Trendmood1 being flooded with Kardashian product releases. It just never ends.
These above releases are especially uninspiring. Are you seriously telling me we need another all neutral bronze palette, especially since she already has one of those in her line? I think the shades are pretty, but the beauty community has been seeing this for quite a while now. Also, 4 more red lip kits? How can she not have already had all of those reds in her line… *shakes head*.
Here’s another company that just can’t stop. Colourpop has become such a successful brand over the last four years that they have been around. They are an amazing company that produces so many great quality products for a great price. However, the releases have just become too much. It would be different if all of the releases were exciting, new, innovative. But their recent products released for their birthday month? Talk about some of the most un-inspiring and un-original palettes on the market. The one on the right does look pretty, but how can everyone not already have these shades in their collections? And Colourpop has already released so many products that have this shade range. If you can’t come up with anything original, fun, exciting, just don’t! Re-think it. Go back to the drawing board. The products that you release represent you as a brand. Are these really the products you want to representing you?
This will not be the first time I have complained about Too Faced, and I am confident that it will not be the last. Release after release, they also just can’t stop. And lately, they have been so late to the party with the types of products they have been releasing! Their unicorn festival collection? Talk about being 6 months to a year too late. These new metallic matte liquid lipsticks? At least a year or two late on those too. And talk about the wrong season! Who wants to wear a metallic matte liquid lipstick in the summer??
1. Matte metallic liquid lipsticks look awful. They just do. And they wear horribly.
2. Matte liquid lipsticks are totally off trend at this point.
3. Metallic lipsticks are some of the most unwearable products out there. I could understand if these were released during the holidays, but during the summer just doesn’t make sense. On many, many fronts.
Also, I just cannot understand their anniversary palette that they are about to release. 10 original shades, and then 10 more that are almost identical? Uhhh?
Oooooh Tarte. You have such potential, and you really throw yourself into collections, which is great. But when you aren’t producing the most bland palettes out there, you are releasing straight up childish products. That Aspyn Ovard palette….? I really don’t need to say anything about that I don’t think. The packaging is gorgeous but the inside…?
Also, check out this new “fairy collection” that they just released. Between Too Faced and Tarte, high end beauty brands are all of a sudden targeting 6 year olds. What??? I admit, I think that that Fairy dust palette is pretty, but those brushes are just taking it too far… Girly brush set for a 6 year old, yours for only $51 CAD!!!! They look like they are from Claire’s.
Anastasia Beverly Hills
Anastasia Beverly Hills is one of my favourite brands. However, I am just tired of their non-stop Glow Kit releases. We’ve had it with the highlighters already! We get it! ABH is a brand that has so much room for expansion. They have so many more different types of products that they could sell like foundations, concealers, different finishes of lipsticks etc. So I don’t know why they use these Glow Kits like a crutch when they have so much more to offer. Also, I’m unsure why we need more colourful highlighters, especially since they, personally, have already released plenty of those.
Brands that are starting to concern me
Classically, Urban Decay has done very well with their product releases. They often come up with edgy and innovative products. However, their eyeshadow releases in the last 6 months have been less than inspiring, with the number one culprit being this Macy’s exclusive, the Light Beam Palette. Who else had question marks in their eyes when they saw this??? It goes without saying that this palette is incredibly boring. People have come to learn that if you wait long enough, all of their LE releases will go on sale because they are clearly not selling. This is not a good thing that their brand has become associated with that! Clearly, they need to go back to putting more thought into their releases, and releasing less in general, if necessary.
While I admit that these palettes do look pretty, face palettes and highlighters seem to be all Becca can produce. Recently, they did come out with lipglosses that I really like, but other than that, what else can they do? I really want to see Becca push some limits, because they produce great products as a brand.
Bite is not usually a brand that I concern myself with, because their lipstick formula just does not agree with me, even though I know everyone else likes it. But I just couldn’t help but roll my eyes when I saw the release of this collection. Oh look, another nude collection with a few reds thrown in… The types of products that they offer are really limited. I would love to see them push themselves a bit. Give us something new! I do, however, like that they are releasing zodiac lipsticks. I think that is cool.
Honestly, I cannot believe this situation. It’s just puzzling. I think everyone was excited for a new palette, and then she released the same old palette with a slightly different formula. What?? I know a few of the shades are different, but largely it’s the same palette as the original Rose Gold. If you wanted to give us a new formula, why not give us a new palette too? Why would you discontinue a palette only to re-release it almost immediately? And to tell people to buy the discontinuing one before it’s “gone for good”? That’s straight up shady.
NARS is mostly a really good brand that steadily produces new and exciting products, with some very inspired collections. However, more Orgasm stuff? Seriously! How long are they going to push this agenda. I have the orgasm lipgloss, and it’s very pretty. I also have the orgasm lipstick, and that one was slightly disappointing. But now another whole collection, with a LE blush?? A blush that is already available? I have to admit, I am slightly curious about the loose highlighter and the lacquer, but I couldn’t help but roll my eyes when I saw that these were releasing.
Overall, I just haven’t been interested in the majority of products releasing lately. Maybe it’s just my taste, and that’s fine. And really, it’s kind of a good thing that I haven’t really been interested in anything because I am saving lots of money, yay!
Ultimately, I am just feeling like brands are producing a lot of the same things lately. So many brands have such great potential to produce amazing products, and I want to see that! I want to spend money on amazing beauty items. But I won’t be so long as this keeps happening.
As a disclaimer, I do realize that products take months, if not years, to create before releasing them. Therefore, if something goes out of style before they get the chance to release, I can sort of understand. However, I can’t quite write that off as a total excuse.
If you are genuinely interested in any of these products, you are not alone! I am sure that there are a ton of people out there who are excited for these items, some of which may have already purchased them! It all depends on what your personal situation is, and these are all just my opinions. So try not to take offence. Ultimately my opinion doesn’t need to mean anything to you if you don’t want it to, but I thought that I would share my thoughts to see if anyone else feels the same way!
Have you been feeling similar things about recent releases? Which releases have surprised or annoyed you recently? What do you think brands should be producing instead? I am truly curious to hear your thoughts!
Copyright © SUPERNOVABEAUTY 2018
Disclaimer: All photos are from the associated brand’s instagram.