Too Faced It Just Comes Naturally: Repackaging at the expense of value? 🤔🕵🏻‍♀️💸

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Hello everyone!

Some of you may recall reading in my Urban Decay Hi-Fi Shine Cushion Lipgloss Wow! or Waste? that I was not going to be covering the Too Faced It Just Comes Naturally Collection. Well here we are, but not necessarily for that specific Wow! or Waste? reason.

Last year, I was absolutely covering all Too Faced releases. I loved their Peach Collection, and their Chocolate Gold collection also looked really interesting. But I truly feel that things have gone downhill this year. A terrible White Peach Palette, late to the band wagon on unicorns and mermaids, and now a whole collection inspired by one of their nude palettes, with quite a few repackaged items. Do we really need more nudes..? I’ve just lost interest…

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BUT, one of their products is my HG, the Milk Chocolate Soleil Bronzer. I love to layer bronzers, but this one is my must-have. I always use this one to lay down a light contour, and then I layer warmer bronzers on top of it. The result is flawless, sculpted cheeks (when you don’t have them naturally). So, when I saw that this bronzer got repackaged, I was slightly interested, because it did look cute. I have actually hit pan on my current Milk Chocolate Soleil, so I knew that I was going to need to buy a new one soon, and if it is in the new packaging, then so be it.

Well, when thinking about it further, I came to suspect something: I wonder if this change in packaging is going to screw us on the value of these bronzers? The Chocolate Gold Soleil that came out in the Winter actually had a way worse value than the original Chocolate Soleil. And now Chocolate Soleil has been repackaged into a similar looking component to Chocolate Gold Soleil!


The value of Too Faced’s bronzers is notoriously inconsistent, and I have been mentioning this for well over half a year now. All of Too Faced’s bronzers are priced at $38 CAD, but the problem is that the amount of product that you get for $38 actually varies so much! The worst case of this is the Too Faced Sweethearts Bronzer, where you get 0.19 oz. That is almost half of the product that you get in some of their other bronzers, for the same price.

Anyways, I digress. This has been an issue for a while, and now that my favourite bronzer has been repackaged, it is time to investigate whether the value has changed or not. Additionally, the bronzers in this collection are not the only thing that has been repackaged. So has the value of the eyeshadow palettes changed too?

Too Faced Chocolate Soleil and Sun Bunny Bronzers


So, let’s go ahead and compare the old packaging VS the new packaging. In the old Chocolate Soleil Bronzer, you got 0.35 oz of product for $38 CAD. Now, I can see on the Too Faced website that the newly repackaged Chocolate Soleil only has 0.28 oz for $38 CAD. It looks like the stats are the same for the Sun Bunny Bronzer.

Here are those comparisons listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Chocolate Soleil Original $38 0.35 $109/oz
1 Sun Bunny Original $38 0.35 $109/oz
2 Chocolate Soleil Repackaged $38 0.28 $136/oz
2 Sun Bunny Repackaged $38 0.28  $136/oz

So, even though the price is the same, you are now paying $27 MORE PER OUNCE, to buy the same product. In other words, you are now getting 80% of the product that you used to get for the same price.

To put this into perspective, using up one of these bronzers usually takes me around 12 months. And that is a realistic estimate, as I have just hit pan on my second one of these bronzers. Therefore, the next time when I buy this newly repackaged bronzer, I will likely only get just over 9 months of use, instead of 12 months. Isn’t that terrible?

Here’s a complete list of all the Too Faced bronzers, showing you which have the best value. As usual they are listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Sweetie Pie Bronzer $38 0.47 $81/oz
2 Bronzed Peach $38 0.44 $86/oz
3 Beach Bunny Bronzer $38 0.35 $109/oz
3 Snow Bunny Bronzer $38 0.35 $109/oz
4 Chocolate Gold Soleil $38 0.28 $136/oz
4 Chocolate Soleil Repackaged $38 0.28 $136/oz
4 Sun Bunny Repackaged $38 0.28 $136/oz
4 Unicorn Tears Bronzer $38 0.28 $136/oz
5 Pink Leopard Blushing Bronzer $38 0.26 $146/oz
6 Sweetheart Bronzer $38 0.19 $200/oz

There are certainly a lot of ties, but it is kind of crazy how the value ranges! They clearly have priced them all at $38 on purpose, thinking that we are going to be fooled into thinking that we are getting the same value, whichever the product. Well that is clearly not the case. I understand that the ingredients in different bronzers will vary in cost to make the product, but do they really vary this much? Does the cost of these ingredients really vary by over 100%? And why price all of them the same? Just seems fishy to me.

It’s too bad too. Chocolate Soleil used to be such a good value bronzer! Now I’m going to get 2-3 months less use out of it?

Too Faced Natural Eyes and Natural Matte Eyeshadow Palettes

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For comparing the old packaging VS the new packaging in the eyeshadow palettes, the story is a little different. In the old Natural Eyes and Natural Matte palettes, you got 0.39 oz of product for $45 CAD. Now, on the Too Faced website, the newly repackaged eyeshadow palettes have 0.45 oz for $48 CAD.

Here are those comparisons listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Natural Eyes Repackaged $48 0.45 $107/oz
1 Natural Matte Repackaged $48 0.45 $107/oz
2 Natural Eyes Original $45 0.39 $115/oz
2 Natural Matte Original $45 0.39 $115/oz

Surprisingly, the new palettes actually have a slightly better value! However, not by much. The difference is only $8 less per ounce, and I would argue that this is less important for eyeshadow palettes, since they are an item that you are less likely to go through multiple times. Whereas with bronzer, I use that same product every day, and so I’m about to finish my second one of these!

Regardless, here is a current assessment of the value of Too Faced’s eyeshadow palettes. It’s actually so interesting to see how they also vary in value! Even the eyeshadow palettes like the chocolate bars that have the same pan layout and shapes vary in the amount of product they have! Like why?

Here’s a list of most of the Too Faced eyeshadow palettes that are currently for sale, showing you which have the best value. As usual they are listed from best value to worst value:

Rank Product Cost
($ CAD)
Quantity (oz) Number of Shades Cost-Quantity Ratio for 1 oz of product
1 Natural Love $69 0.9 30 $77/oz
2 Chocolate Bar $59 0.62 16 $95/oz
3 Semi-Sweet Chocolate Bar $59 0.56 16 $105/oz
3 Chocolate Gold $59 0.56 16 $105/oz
3 White Chocolate $59 0.56 16 $105/oz
4 Natural Eyes Repackaged $48 0.45 9 $107/oz
4 Natural Matte Repackaged $48 0.45 9 $107/oz
5 Sweet Peach $59 0.54 18 $109/oz
6 Just Peachy Mattes $55 0.48 12 $115/oz
6 White Peach $55 0.48 12 $115/oz
6 Boudoir Eyes $45 0.39 9 $115/oz
7 Chocolate Bon Bons $59 0.48 16 $123/oz

Final Thoughts

Overall, I am pretty disappointed with Too Faced, but that’s nothing new. The Chocolate Soleil Bronzer has been my go-to bronzer for 2 years now, so for them to do something shady like this is pretty upsetting. As usual, they think we won’t notice, but we should. In reality, it’s not a huge amount of product. And if you aren’t someone who finishes bronzers, then maybe you shouldn’t care. But I am ABSOLUTELY someone who finishes bronzers, and I’m about to do just that. So now I’m expected to pay the same amount for less product, just because they decided to update the packaging? The principle of the thing really bothers me.

With the eyeshadow palettes, it is nice that they aren’t screwing you on the amount of product. The price has gone up, but the value has actually improved minorly. Eyeshadow palettes are something that you are less likely to go through, so I don’t care as much about the amount of product you get, unless there is a drastic change. So it’s nice, but not a wow for me. The packaging on the eyeshadow palettes is definitely gorgeous, and I am kind of intrigued by the Natural Matte Palette, but I probably won’t get either of them. I don’t need more neutrals! Does anyone?????

What do you think about repackaging at the expense of product value? Do you think this was a shady move, or just an unfortunate “coincidence”? Comment down below!

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Disclaimer: All pictures are from the Too Faced website or Instagram

Copyright © SUPERNOVABEAUTY 2018.

10 thoughts on “Too Faced It Just Comes Naturally: Repackaging at the expense of value? 🤔🕵🏻‍♀️💸

  1. As someone who rarely finishes powder products, I don’t typically care about the value by weight, but the fact that companies like Too Faced who charge more per ounce for the SAME product with a different design is such a sketchy practice.

    Liked by 1 person

    1. It really is. I didn’t think Too Faced could disappoint me any more than they already have been, but here we are. Usually the value by weight per ounce is so subjective as to whether it matters or not, because you’re right, we very rarely finish products. But the principal of the thing really bothers me.


  2. I was actually thinking about buying that new sun bunny bronzer until I read this. Now I’m like, Nope!
    Though the new eyeshadow packaging looks really pretty I noticed that they reused a ton of shades from other palettes. I already have most of the shades in the Natural Love palette so it’s a no buy for me.

    Liked by 1 person

    1. Yeah! I mean it’s kind of insulting, isn’t it! I think the Natural Eyes one is supposed to have all the exact same shades, but Natural Matte only has 2 of the same shades.. I would like to see them in store though. I wonder if my Sephora has gotten them in! Since they are a new formula I would be interested in swatching them.


  3. Wow love, this post is so informative, I’m not the biggest fan of too faced as a company.. far too many of my favourite influencers don’t support them and I can not not ask myself why, but I love some of their products (like the chocolate soleil Bronzer) the fact that you usually don’t notice these changes in the amount of products only shows me how shady they are by keeping the same prices but changing the quantities. Thank you for sharing xxx

    Liked by 1 person

    1. Thanks so much Mimi, that means a lot! I know, it’s just so lame that they would do something underhanded like this. Like yes, we love pretty packaging, but I don’t prefer pretty packaging over three more month’s use of a product! I don’t think anyone would!

      Liked by 1 person

  4. Too Faced is just making me so sad. I don’t understand whats going on with this company? Like why? I just wish they’d get their act together.


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