My initial reaction to Glam Life Guru Tati’s, Beauty Brand Reveal…๐Ÿค”

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Hello everyone!

If you weren’t already waiting with baited breath this morning for Tati’s brand announcement, I am here to clue you in. For the last few weeks Tati has been hinting across multiple social media platforms that the time has come to launch her own brand. However, it has been very hush hush about what type of products she would be producing, and even what the brand name would be.

Given the content of her channel, it would be logical to assume that she would start up a makeup brand. Most of the products she reviews are makeup, but it wouldn’t be surprising if she were to launch skin care, hair care, or even a fashion line/boutique. She often features her OOTD and she certainly has her own style (although, I can’t say I agree with the number of holes she has had in her shirts lately. Lol. We are taking it too far with the cheese grater people).

Anyways, to my surprise, the launch of her brand has not begun with any of these things, but with a dietary supplement. Yes, you read that right.

My first thought and reaction to this was what???๐Ÿค”

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This will be the first product launch of Tati’s new brand Halo Beauty. It will be sold exclusively on her new website:ย however, the website will not be up and running until Friday.

This product launches at 10 AM PST on March 2, 2018 onย

So, because the website is not yet up, let’s go through some of the details that she revealed in her launch video.

Halo Beauty Hair | Skin | Nails Booster

This is supposedly the perfect vitamin (a dietary supplement) that is supposed to deliver visible results that you can actually see in the mirror. It should help your hair and nails grow, as well as improve your skin to make it softer, more hydrated, and firmer. It should also help decrease fine lines.

The dosage of this supplement is 2X per day, and you should be able to see visible results in 2-3 weeks.

This vitamin is formulated WITHOUT the following ingredients:

  • Soy
  • Gluten
  • Sugar (often included in dietary supplements, but causes inflammation and is generally unnecessary)
  • Vegan
  • Cruelty Free

One important ingredient that was revealed in this dietary supplement is Ceramide RX. This ingredient is apparently in the vitamins in a therapeutic dose, meaning that there is enough of this ingredient that it should give you visible results. This is apparently more than you would get in other beauty supplements.

With a quick google search I found a great article about ceramides that actually used primary scientific literature (reputable and often clinically tested) to back up their statements, which you can read here. To explain this simplistically, the emphasis is that ceramides are something that are naturally occurring in our skin. However, ceramide production decreases with age, so to stay looking young, we need to find a way to add more to our body. Experimental trials have been conducted on humans using ceramides taken from wheat (so, cruelty free) and have found that the oral ingestion of ceramides increased skin hydration, smoothness and suppleness markedly.

In terms of other ingredients, apparently there are 5 Anti-Grey Fighting Ingredients (no clue what those are supposed to be), as well as 15 other ingredients that all work together to improve your hair, skin and nails.

Apparently, these vitamins are clinically proven to work. In my view, that remains to be seen.

Finally, these vitamins are priced at $39.95 USD and there are 50 capsules in a bottle. Shipping will be available internationally.

My initial reaction

Honestly, I started watching this morning’s reveal video so excited. And now, I am so totally underwhelmed. Dietary supplements are just not something that I get excited about, and I am sure there are a ton of people who agree with me. Although, I can always use help with my skin, so if these really do work, then of course I am interested.

HOWEVER, Tati did mention offhandedly that this was the product that she wanted to start with because it should beautify from the inside out, and that she does want to grow as a brand and likely will produce cosmetics in the future.

As the first product to launch her brand, I am not so sure that this was a smart marketing decision. Dietary supplements are just not something that people get excited about, and it’s got to be very difficult to hype a product like that. Additionally, I am sure so many people are mirroring my feeling of slight disappointment with this first launch after the hype and excitement of our favourite Youtuber finally starting her own brand. I feel like this should have been a product that was produced later, after building trust and popularity with her brand, but that’s just my opinion.

Tati is by far my favourite Youtuber (In fact, she has put one of my tweets in one of her videos!), and I really trust her opinion. HOWEVER, for us to trust this dietary supplement is asking a lot. Especially when it is $40 USD a bottle and you can only buy it online, likely without any options to return. Depending on how much shipping costs to Canada, I may or may not try these. I must admit, with time I am becoming slightly curious, but again, she is asking for a lot of trust, in an item that she is undoubtedly biased. It is in her best interest to obviously sell us this item, so clearly she should say anything she can to sell it.BUT, she is also risking her huge reputation if she does sell us something that doesn’t work, so I’ve got to believe that it does in fact work. Because ultimately, she is putting everything on the line for this product and beauty brand launch.

What do you guys think? Is this a product that you are even remotely interested in? Should I try it? It’s really going to depend on how much shipping is to Canada for me.

Please share your thoughts below! I would love to get a conversation going!


The ingredients list on the back of the bottle has now been revealed

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24 thoughts on “My initial reaction to Glam Life Guru Tati’s, Beauty Brand Reveal…๐Ÿค”

  1. I havenโ€™t watched the video yet but Iโ€™m disappointed. I thought it would be a few makeup items and I love Tati so I was really excited. Iโ€™m still proud of her and so happy for her but Iโ€™m defiantly not trying this unless everyone loves it. I am looking forward to her hopefully launching makeup products!


    1. Yeah I think it would have made a huge difference if she had released this with a few other fun products, whether it be skin care or makeup. Iโ€™m also so happy for her but itโ€™s hard to know whether we should put any trust in this product. Companies have to earn trust so this was just a weird way to launch

      Liked by 1 person

      1. I just watched the video and I’m really interested in it now. I still don’t think I’d try it because I can’t afford $39.95 every 25 days but I’m happy she chose to do clinical trials, so that makes it more trustworthy but I agree with you

        Liked by 1 person

  2. Oh I didn’t knew about her own brand but while reading this post I also had in my mind that it must be a makeup brand launch๐Ÿ˜‚๐Ÿ˜‚
    Totally agreed with you that most of the girls will not get excited about such supplement kind of product. Thanks for the information.

    Liked by 1 person

    1. I’m glad that you had the same thoughts! It’s really too bad, but who knows, maybe it will end up being a miracle product! Although again, it’s so hard to know who to trust.

      Liked by 1 person

  3. Eh – she does have really nice skin and hair but has also been open about the fact that she gets botox and extensions, this is a bit oxymoronic in my opinion. I cannot say that I am surprised though but agreed it is a bit underwhelming ๐Ÿ™‚ Excited to see what else is in store, thanks for sharing!

    Liked by 2 people

    1. It’s true, her skin is next to flawless! So, I really do hope that this product works! But it is kind of weird, and seems kind of like a typical LA infomercial type product. Something that should do all these amazing things to improve your looks, but never actually works. We shall see!

      Liked by 2 people

  4. When I heard about this, I couldn’t stop laughing.
    I like Tati but she’s a beauty guru and her strength lies in beauty products. What can she possibly provide to the vitamin/supplement world that is a step above something that’s already out there? Are these vitamins FDA approved?
    I’ll stick with my ~$10 Nature’s Bounty Hair, Skin, and Nails vitamins from Costco, thank you.

    Liked by 1 person

    1. SO TRUE! Oh man, yeah it is kind of weird, and so LA of her! It almost feels like a scam… Hard to say whether they are the real deal or not. I feel like she’s going to have to give us a lot of evidence that these work before people shell out for them.

      Liked by 1 person

  5. I was really surprised when I saw that she was launching vitamins. I love the brand name and the packaging is nice but I’m kind of left like… really Tati?
    I wish she had provided to links to her clinical trials instead of just assuming we’ll trust her that they work. I have specific vitamin needs already and take daily supplements so for me I’m not so sure adding extra vitamins would be helpful or mix well with what I’m currently taking. It’s possible to have too much of one vitamin right?
    I’m not going to try these, I’m sure I can get the same quality vitamins from the pharmacy without paying shipping. I still love Tati but I’m left disappointed.

    Liked by 1 person

  6. I used to love Tati, but she’s gotten on my nerves lately. I had to unsubscribe for awhile to get away. I just think this is lame. I’m happy she’s starting her own brand, but everyone was so hyped for her brand and this is what she comes out with. There are tons of YouTubers with their own brands, this is just underwhelming. I just think it’s crazy. I don’t know, maybe I’m being too harsh? I just know I will not be buying these.

    Liked by 1 person

  7. I was really excited about the reveal, and I almost cried at the beginning of the video.. and then. Nothing. I expected make up (although the market is absolutely flooded), or maybe a perfume. After all, she’s reviewed everything and knows what is good and what not. But supplements? Um, no thank you.

    Liked by 1 person

    1. I know I just loved the beginning of that video! It was so cool to see a glimpse of her journey. Uhg yeah, it’s really too bad about her first choice of product to launch. I also feel a little concerned for her because I am sure that she is seeing that so many people feel the same way as us on social media, and I so want her brand launch to be a success. But I don’t think it will be as successful as she was hoping for with this first product.


    1. Yeah it was definitely just an unexpected direction, which can be good and bad. Ultimately, I do hope that it is effective and that it is a huge success, because I really like Tati! But if it isn’t… oh man will this affect her reputation and credibility.

      Liked by 1 person

      1. Yup, in small little text at the bottom of the website. She has a lot of great information about each and every ingredient on there, but none of the statements are backed up with references to scientific literature. So many statements say “studies have shown…”, what studies? Who says this? You have to cite your sources if you want to be credible. So many people do not know that you can literally write anything on the internet, whether it be truth or lie. You have to reference your sources to be credible.


  8. I was basically ready to buy whatever she came out with and then she dropped this!!! i was honestly shocked…. i have never seen her talk about supplements!!! Just super out of left field i thought


  9. What do you bait your breath with? I hope it’s not minnows! (It’s “bated).


    I’m generally not a fan of Tati–the camera filters she uses make it seem like her skin is a million times smoother and nicer than it really is.

    Supplements like this are usually bunk, and saying something is “clinically tested”, etc is also rather meaningless unless you as a consumer really know how how to interpret scientific publications. There are a million ways that companies can use tricky wording and study designs to make it seem like they obtained worthwhile or even desirable results when they really haven’t. One example is that researchers can report that they found a “statistically significant” improvement in wrinkle reduction in subjects that used X-product. The improvement might be tiny and entirely unnoticeable to you after you drop $40+++ on their product, but hey, they really are technically telling the truth! Clinical/practical significance is different, and I’d definitely want to see their published results before spending that kind of money. But since waiting for publication can take years, I also see why people want to put their products on the market as soon as possible. Doesn’t mean I’m going to spring for it, though.

    Liked by 1 person

    1. Thanks for the spell check.
      Yes that is all very true. Overall itโ€™s a difficult situation to navigate, and I think since the launch she has made it clear that her company itself has not conducted any formal clinical studies. We will just have to wait to see how mixed the reviews are afterwards, or if it does indeed work across the board! Regardless, I will not be purchasing since the cost would be around $83 CAD for a one month supply, including shipping, which is ridiculous in my opinion.


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