Today, I just wanted to share with you a rant post. I think most of you must be aware the Too Faced has recently released a whole new collection, the Life’s a Festival Collection. In usual Too Faced fashion, this collection doesn’t just include 2 or 3 items, it includes A TON of items. Yes, they have done it again, pumping out product after product mere months after their last massive release.
Here’s a look at the products released:
WARNING! This rant post may be biased due to the following things:
- I do not go to festivals and I do not want to go to any festivals.
- I am 24 and not a child.
- I dislike Jerrod Blandino.
- At this point, after the continual onslaught of unicorn propaganda, I kind of f@cking hate unicorns and mermaids.
DISCLAIMER: If you are excited by or interested in any of the items from this collection, then good for you. I am glad for you. The opinions expressed in this post are only my own, and they need not affect you in any way. If you want to get these items, you do you and I truly hope that they are amazing.
Why I have literally zero interest in this collection.
For those of you who have been following me for a while, a new Too Faced collection would usually be something that I would cover in my series Wow! or Waste? In that series, I evaluate whether each product in a new collection is either a Wow! buy or a Waste? of money, in terms of the price and the amount of product you get. However, when I saw that Too Faced was coming out with this new unicorn inspired collection, my eyes couldn’t have rolled harder than they did. And I couldn’t have been less interested.
Unicorns!! How are we not over unicorns yet?! Too Faced was really the self-proclaimed starter of the unicorn trend with their original La Creme lipstick in the shade “Unicorn Tears”. In the last year or so, so many other companies have picked up this trend, whether they be drugstore or high end. 2017 was seriously the year of the unicorn and the mermaid, and at this point, it has been done to death. So for Too Faced to come out with a whole unicorn collection this late in the game is just so lame in my opinion. Like you are late, so late! Let it go already!
Moreover, almost a year before this expanded unicorn collection launched, Too Faced was a real asshole about other companies using unicorns as inspiration. And by Too Faced I mean Jerrod Blandino, one of the founders of the brand. When Tarte Cosmetics released their Make Believe in Yourself Collection, which featured colourful makeup products and a few unicorn inspired products like makeup brushes, Jerrod on the Too Faced instagram posted this bitchy post indirectly shading Tarte for daring to go there. Even though the post doesn’t directly mention Tarte, it was CLEARLY directed at them since their number one collection involves Amazonian Clay. “#ThereArentUnicornsInTheAmazon”. Like give me a break. Check out the original post below, as shared by Jeffree Star. Too Faced deleted the original post pretty quickly after it went live.
The stupidest thing about Too Faced daring to give Tarte grief is the fact that they had one unicorn product at the time…. ONE! How can you lay claim to all unicorn things when you have one product that sort of relates to the theme. ALSO, Lime Crime has had way more to do with unicorns than Too Faced, and for way longer! So it could certainly be argued that Too Faced got the unicorn idea from them. Overall, it’s just crazy and distasteful to pull a PR move like that. So, so lame.
Also, can we just take a second to talk about the packaging? Too Faced is always the first company to come out with cute and adorable packaging. However, it is usually a mixture of cute and tasteful. Sometimes it even borders on elegant. This unicorn packaging is just so childish. Like they took things way too far this time. Is their target audience really pre-teens and teens? I’m not knocking pre-teens and teens that are into makeup like this, but they can’t possibly be Too Faced’s main target audience! Pre-teens and teens don’t have this kind of money! The majority of their consumers have got to be between 20-30 in age, and I just really don’t think that this collection would appeal to the majority of those in that age range, but that’s just me. If this packaging does appeal to you, then please don’t be offended. On one hand I can see the appeal, but on the other its just a big no to me.
Overall, I have been a fan of Too Faced products since I made my way into the high end makeup world. I own at least 10 Too Faced products, including 6 eyeshadow palettes, and I love a lot of their stuff. Their Chocolate Soleil Bronzer is my favourite bronzer out there, and I use their Primed & Peachy Primer every day. But to release a collection that is all rainbow and sparkly is just such a waste. And it will be a huge waste for the majority of consumers. No one I know will use rainbow products on the daily.
This whole collection was released with the purpose of being makeup for festivals. Festivals happen only a few times a year. Are you going to wear these products 2-3 times per year? What other events will you wear these products to? This collection has got to be the least versatile out there. And certainly the least wearable. I am by no means a makeup square (at least in my opinion). I am not afraid of colourful eye looks. I own purple blushes and I own many very “out there” shades of lipstick. But this collection would just never work for me. And guess what? Rainbows aren’t flattering! The whole point of makeup is to be flattering! Otherwise what is the point? And how can I justify high end prices for products that I would just never use? I can’t, and I have no interest in justifying it anyways.
Lastly, I want to end by saying that I am starting to get fed up with the amount of products that Too Faced is constantly pumping out. It is relentless and makes it impossible for anyone to keep up. Most of all, it makes it really hard for us to enjoy the products that we do decide to buy! Every month or two Too Faced releases about 10 new products. And it really makes me wonder how much quality control is going into these releases. To be releasing that many products that often, things have got to be falling by the wayside. And maybe this is why we hear so many complaints about inconsistencies in product formulations. This many constant releases also cheapens the brand. If you have fewer releases that are built up over longer periods of time, people value those releases and products more. Doesn’t Too Faced understand how supply and demand works? All they are doing is over-saturating the market, and I am just not into it.
Overall, I am not saying that I won’t be buying Too Faced products anymore, because I probably will be. But every time I do buy a Too Faced product, I do it with a weird feeling in my stomach. I wish there was less drama around the brand. They feel kind of icky and shady, and I am just not into it. But they do truly produce some great makeup products. But ultimately, I will absolutely not be buying anything from this Life’s a Festival Collection!!!
What do you think about Too Faced as a brand? Are you into this collection, or do you share some of my opinions? How do you feel about their constant onslaught of new releases? I am truly curious to know your opinions!
Please comment below! I would love this to be an open conversation!