31 Days of Reviews, Day 31: Ciaté London Glitter Flip Transforming Glitter Liquid Lipstick in Iconic

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Hello everyone and welcome to the finale of my 31 day review challenge! It has been such a whirlwind and looking back, I have been able to review so many great products, many of which are my absolute favourites. Today’s review is supposed to be on any beauty category of my choice, so I am choosing “an innovative makeup product.” I thought I would end things with a bang, or rather a sparkle.. Yes that’s right, I have purchased one of the Ciaté London Glitter Flips!

Ever since Laura Lee posted her video about these liquid lipsticks on August 15, the internet and beauty community have gone crazy. These liquid lipsticks are formulated to go on matte but metallic, and then once they have dried, when you press your lips together, multi-dimensional glitter is revealed. It is the craziest makeup innovation I have ever seen, and that is why there has been so much hype! No, no one needs to be wearing glitter lipsticks daily, however these are so crazy that you might just want to pick one up, just for the novelty. If you have read any of my past posts you will know, I do not give liquid lipsticks the time of day. I have chronically dry lips and I am more interested in comfort rather than longevity when it comes to lip products. However, when I first saw Laura Lee’s video on the day she posted, I knew I needed to buy at least one. And so I have, in the shade Iconic.

Please know that I haven’t had a very long time to test this lipstick, so this review is more of a first impressions.

Packaging and First Impressions

These liquid lipsticks come in the typical liquid lipstick tube and have a doe-foot applicator. The tube has a silver sparkly lid, whereas the rest of the component has silver stars and silver detailing. The tube is clear so you can see the product through the tube. For the shade Iconic, you can see a metallic and shimmery deep navy blue/purple through the clear tube. The doe-foot has a kind of wedge-shape, or step-shape on the underside so that it fits well on your lip during application. I did not notice any obvious scents.




This liquid lipstick comes in 7 different shades. In the beginning, when these were first released, it was a real mystery as to what the different shades looked like. There were no lip swatches anywhere and the popular beauty Youtubers who received PR all got the same 3 colours!!! However, as time has passed more and more people have uploaded Youtube videos showing some lip swatches, however all the colours of the sparkles do not necessarily translate over camera, so I wish someone would verbally describe them to us.. because there is no description anywhere. Kathleenlights does the best job and has the best lighting in her video, however she doesn’t verbally describe all of the glitter in the shades, just a few of them. Also, as I am writing this, Tati literally just uploaded a new video on these lipsticks.

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Here are the shades displayed on the Sephora website.
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There are arm swatches, however things look different on the lips, especially since the glitter hasn’t bee activated, so I wish they had come up with accurate lip swatch photos (see below)
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Look at these terrible press photos Ciaté came up with. You cannot even tell what is going on in these lip swatches..Worst. Editing. Ever. Am I right?

Price and Quantity

This liquid lipstick is priced at $23 CAD ($19 USD) and has 2.98 grams (0.10 oz) of product. Luckily we have lots of other liquid lipsticks that we can compare to that are of the same medium-high end range, in terms of price. Some of the best selling liquid lipsticks at Sephora are: the Kat Von D Everlasting Liquid Lipstick ($24 CAD for 0.22 oz), the Anastasia Beverly Hills Liquid Lipstick ($26 CAD for 0.11 oz), the Stila Stay All Day Liquid Lipstick ($31 CAD for 0.10), the Smashbox Always on Matte Liquid Lipstick ($28 CAD for 0.13 oz), the Too Faced Melted Matte Liquified Long Wear Matte Lipstick ($25 CAD for 0.4 oz), the Tarte Tartiest Quick Dry Matte Lip Paint ($24 CAD for 0.20 oz) and the Bareminerals Gen Nude Matte Liquid Lipcolor ($23 CAD for 0.13 oz). Here are the comparisons listed from best deal to worst deal:

Rank Company’s Product Mentioned Above Cost
($ CAD)
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Too Faced $25 0.4 $63/oz
2 Kat Von D $24 0.22 $109/oz
3 Tarte $24 0.2 $120/oz
4 Bareminerals $23 0.13 $177/oz
5 Smashbox $28 0.13 $215/oz
6 Ciaté $23 0.1 $230/oz
7 ABH $26 0.11 $236/oz
8 Stila $31 0.1 $310/oz

Turns out these Ciaté liquid lipsticks aren’t the greatest deal. However, if you buy one you are likely buying it for the novelty, and won’t be using it as much and run the risk of actually running out of it. However, I can’t make assumptions, maybe this will be your new daily lip colour! ;)What has really surprised me with these comparisons is that I really didn’t think that the amount of liquid lipstick included in these tubes would really vary that much. And really they vary by a huge amount! The Too Faced Melted Matte Liquified Long Wear Matte Lipsticks have four times the amount of product as almost half of these other liquid lipsticks (and four times the amount of words in the name *rolls eyes*)


Here are the claims from the Ciaté London website:

 “Take your lip game to dazzling new heights with another #WORLDFIRST innovation. Glitter Flip is the transforming metallic liquid lipstick with extreme glitter finish in multi-dimensional shades.

WHY WE LOVE IT Simply press lips together to magically transform metallic matte liquid lipstick into a dazzling, multi-dimensional glitter lip with none of the mess and in under half the time of a traditonal glitter lip look. Longwearing and comfortable, this first to market formula will last all night with no need for retouching. Available in seven fearless shades that reveal a mix of contrasting, 3D glitter for lips that say WOW. 

HOW TO USE Simply apply one even coat directly to lips, leaving to completely dry for 2 minutes. Now press your lips together and watch it transform before your eyes to a dazzling full coverage glitter lip!

  • Vegan-Friendly
  • Paraben-Free
  • Gluten-Free”

Pigmentation and Performance

Let’s start out wish describing the shade that I bought. So I chose to buy Iconic, which is described as a black, but it is really a metallic deep navy with a subtle blue sparkle (when first applied). I chose this colour because in all the footage I saw of other people trying these other colours, this one was clearly the star of the show. Of the collection, the darker colours seem to “work better”, in that the sparkle just shows up more because there is more of a contrast. This is especially true with the dark navy colour, because the glitter is mostly a medium blue, with some purple and maybe even some green.

On the right is the lipstick swatch before the glitter was been “activated”. On the left is the activated glitter swatch. This is the shade Iconic.

When applying the lipstick, be careful to only do one thin layer. Unfortunately, I have had a bit of trouble with this shade. Honestly, it applies a bit on the patchy side, however I do usually scrape off the doe-foot applicator a bit so there isn’t so much product applied. So maybe that isn’t the best course of action. The goal is to get one thin layer all over your lips, and no more. You may want to use a lip liner, as it is kind of difficult to get a precise line with this lipstick. However, I did not use a lip liner. When first applied the colour is a metallic navy blue, almost black, with some subtle blue shimmer throughout. It is very cool and badass, I must say. After application, make sure you wait at least two minutes before pressing your lips together. This lipstick does seem to emphasize lip lines, but with this darker colour it really didn’t bother me.




After waiting two minutes, press your lips together baby! BAM! You have glitter lips. The transformation with this shade is absolutely breathtaking. All of a sudden there is blue glitter, and it really lightens up the lipstick to make it more wearable, if you can believe it. At least more wearable in my opinion 🤷🏻‍♀️. When you touch your lips, you can’t feel any additional texture from the glitter. However, throughout my wearing this lipstick, I did get a few glitter specks on my teeth, so that is something to watch out for.





In terms of performance, that is where this lipstick starts to have a few issues. As you can see in some of the photos, and the photo below, when pressed together some of the pigment came off the top lip to result in a rather patchy look. I think this is because the layer that I applied wasn’t smooth and thin enough. I did have to touch up here and there because of the slightly patchy application. In pictures you can really notice it, however, in real life it is really not that noticeable to me. The glitter really distracts from any slight patchiness. I would have no problems wearing this as it is seen here in the photos (other than I would try to clean up my lip line a bit). Believe me when I say, the patchiness is really subdued by the glitter.IMG_4160

I only wore this liquid lipstick for a few hours, however during those hours I did eat and drink. I didn’t feel like my lips were turned into a desert, they certainly weren’t hydrated, but I wasn’t uncomfortable. When eating, I purposely chose an oily food. Below is a picture of the wear that I experienced. This lipstick does not hold up great to eating, and it started to transfer after I had eaten (likely because of the oil). Things start to get a little problematic after this, because the lipstick does layer up fine if you want to touch up after. However, when you press your lips together again, the patchiness returns, because you no longer have that nice thin layer on your lips. Additionally, when drinking you should also be aware that the lipstick tends to migrate around in the corners of your lips. However, this may have only started after I had eaten.

Here is the lipstick after eating an oily food and drinking.

Final Thoughts

This lipstick is an amazing makeup innovation and so fun to play with. I think this would be perfect for attending a party or event, however, it is not something that you can count on to be very long wearing. I would advise you to not eat oily food, and to really watch the lipstick when you are drinking. You may be able to touch up, and it does layer well, however things get a little complicated when you try to reactivate the glitter. This is just a product that might take a little practice getting used to how to apply it perfectly, so that you can get optimal performance.

Have you bought any of these fun lip products? If I got another colour, which one do you think I should get?


I thought that this Snapchat filter was perfect for pics of this lipstick 😉

Thank you so much to everyone who has stuck with me through this 31 Days of Reviews challenge. It has been so much fun, and I so appreciate everyone who comments and likes my posts!

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11 thoughts on “31 Days of Reviews, Day 31: Ciaté London Glitter Flip Transforming Glitter Liquid Lipstick in Iconic

  1. I think you should try forbidden next. You look great wearing the black though. But I agree with you it’s not an everyday wear and I like stuff that’s long lasting!

    Liked by 1 person

    1. Forbidden is definitely the other one that I am the most tempted by! It looks like it has purple sparkles with the deep red which I think would be amazing


  2. Great review! These lipsticks look like so much fun! Definitely a novelty but at the same time, you totally rock this lip!! I like Hollywood, the red one. I think that one would be really pretty. It reminds me of Dorothy’s ruby red slippers from Wizard of Oz!

    Liked by 1 person

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