31 Days of Reviews, Day 23: Too Faced Sweethearts Bronzer

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Hey everyone and welcome to day 23 of my review challenge. Today’s review is on a bronzer. My favourite bronzers of all time have got to be the Too Faced Chocolate Soleil Bronzers in the shades Milk Chocolate and Chocolate. However, this summer I wanted to try a bronzer that was more luminous and glowy. Who doesn’t want to glow in the summer? Therefore, I decided to pick up the Sweethearts Bronzer, also by Too Faced. I had heard a few beauty Youtubers mention this bronzer, one of which was Emilynoel83. Her opinion is definitely something that I trust a lot. She never collaborates or is affiliated with any companies, so there is no reason for her opinions to be influenced. She’s so real and straight forward with you and her love for makeup. I love watching her videos! Anyways, here’s the review.

Packaging and First Impressions

The packaging of this bronzer is of course, in the usual Too Faced fashion, totally adorable. The bronzer comes in a heart-shaped box that has a teal blue lid with gold detailing. The lid removes completely, it is not attached. This bronzer is a perfect display piece for your vanity. However, this also comes with the con that it is extremely bulky and not at all good for travelling.

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When you open the box, the bronzer inside appears as a two toned baked heart. The left side is lighter more cool-toned shimmery bronzer, whereas the right side is warmer, a bit more golden, and a bit deeper. I didn’t notice any scent to this bronzer.

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Price and Quantity

This bronzer is priced at $38 CAD ($30 USD) for 5.5 grams (0.19 oz) of product. When scrolling down through the prices of other bronzers offered at Sephora, this product actually ranks on the lower end for medium-high end brands. Other popular bronzers include Benefit’s Hoola Matte Bronzer ($38 CAD for 0.28 oz), the Too Faced Chocolate Soleil Matte Bronzers ($38 CAD for 0.35 oz), Becca Sunlit Bronzers (I really want to try one of these! Particularly the shade Bronzed Bondi; $46 CAD for 0.25 oz), NARS Sun Wash Diffusing Bronzers ($52 CAD for 0.28 oz), Hourglass Ambient Lighting Bronzer ($63 CAD for 0.39 oz) and the Marc Jacobs O!Mega Bronzer Perfect Tan ($59 CAD for 0.8 oz).

As I was compiling that list above, alarm bells starting going off in my head. Did any of you notice right away the product quantity comparison between the Too Faced Sweethearts Bronzer and the rest of the above mentioned bronzers?! If you didn’t, here’s the cost-quantity comparison, organized from best deal to worst deal…

Rank Company’s Product Mentioned Above Cost
($ CAD)
Quantity (oz) Cost-Quantity Ratio for 1 oz of product
1 Marc Jacobs $59 0.8 $74/oz
2 TF Chocolate Soleil $38 0.35 $109/oz
3 Benefit $38 0.28 $136/oz
4 Hourglass $63 0.39 $162/oz
5 Becca $46 0.25 $184/oz
6 NARS $52 0.28 $186/oz
7 TF Sweethearts $38 0.19 $200/oz

Wow, I really had no idea that this bronzer is such a bad deal compared to all other medium-high end bronzers. And the biggest surprise of all, the Marc Jacobs is the best deal!!!!? How is it that high end brands are more affordable, for the amount of product you get, than brands that are classified as medium-high end. Wow, well if you ever needed encouragement to splurge and buy an Hourglass or Marc Jacobs bronzer, here it is! Yes, upon purchase it’s more expensive, but it will last you so much longer! And I actually do hit pan on bronzers! Therefore, the amount of product you get is actually important to me for bronzers.

Claims

Here are the claims from the Too Faced website:

“Take the guesswork out of creating a sweet, romantic bronzed flush. In each baked, heart-shaped bronzer there are two individual color swatches. The baking process and multiple colors create dimensional color to provide the look of brighter, healthier skin.

Blend both swatches together for one universal shade or use each swatch individually for a custom color.

MORE TO LOVE:

  • With two perfect swatches, you can just swirl the colors together and apply, or use more of one shade for a custom glow or highlight.
  • Blend both swatches together for one universal shade or use each swatch individually for custom color.
  • Baked color formula allows the bronzer to be applied as a beautiful buildable finish.
  • Works on all skin tones.
  • Color Descriptions: Golden Beige, Brewed Tea Bronze”

This product is vegan and Too Faced is also a cruelty free company.

Pigmentation and Performance

When a cheek product appears shimmery, I think a lot of the time the shimmer may be great but the pigment may be lacking a bit. Additionally, when it comes to baked products, you may come to the same conclusion, that pigment may be lacking. The pigmentation of this bronzer is surprisingly good. Even though this is a baked bronzer, it is not hard to pick up pigment. If you swatch it, the bronzer applies very easily. You don’t have to scrape and go hard at it. Additionally it picks up really nicely with a brush.

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Here are the two shades swatched in natural light. This is before the sun is up, so there isn’t direct sun shining on it. You can see that when there isn’t direct sun, it isn’t really shimmery.
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Here are the two shades swatched in additional lighting. I have my makeup lights shining on these swatches, and you can see that the fine shimmer really picks up in the light.

I think a really important thing when attempting to sell a cheek product that is supposed to be luminizing and glowy, is that is should be more on the shimmery side, rather than the glittery side. I think very few people want larger glitter on their cheeks. This will increase the look of texture and just end up looking chunky. The shine in this bronzer is very fine shimmer, no large glitter at all. The result of this is that you get a very natural luminous glow on your cheeks. So, when you are in light, but not in the direct sun, you won’t look like a disco ball. When you are in direct sunlight, you will just have a beautiful shimmer and shine to your cheeks. It is pretty subtle, which is the perfect kind of glow.

This bronzer applies really flawlessly. It picks up easily on a brush, and applies to give you a pretty seamless bronze. However I will be honest, I usually use 2-3 bronzers on my face at a time. I like to do a faux contour or “bronzetour” with the Too Faced Chocolate Soleil Bronzers in the shades Milk Chocolate and Chocolate. Then I apply this Sweethearts bronzer slightly about that faux contour on the apple of my cheek and back. So I haven’t done a look using only this bronzer. Sorry, I’m addicted to bronzing lol. However, I think this bronzer would do a good job on its own, because it is so pigmented, just don’t try using it for contour (if that isn’t obvious) :P.

The colour of this bronzer is really nice. It’s great that you get two tones, so it should theoretically work for every skin tone, because you have a cooler side and a warmer side. Additionally, the warmer side is nowhere near orange, so it is very safe to use. You don’t have to be careful. I like to use them both mixed together. The only thing that I notice is that when I do mix them together, the warmness of my cheeks that I have just built up with other bronzers, gets toned down a bit. This will be due to the cooler side of the bronzer. However, I don’t really mind this. If I just used the more golden side, this wouldn’t happen.

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Final Thoughts

I really like the luminizing qualities of this bronzer, however, the price for the amount of product is insane! I had no idea. These reviews that I am doing with the cost comparisons are really eye opening for me and are showing me that I need to be more careful with assessing the product before I buy it. Assessing afterwards is all well and good, but it’s not saving me from ridiculous product buying decisions. It’s not that it’s too expensive, I buy expensive products all the time. It’s that buying this product makes me support a company that chooses to charge exorbitant prices. And I don’t want to do that. It’s a different thing if it is a very luxury high end brand like Dior, Chanel etc. If you like that brand you go for it. I very rarely do, but I understand that a huge brand name comes with an extra cost. Yes, Too Faced is a pretty good brand, but they are not Chanel. They cannot get away with overcharging as much.

I like this bronzer, but I do not think I would repurchase. There are so many on the market that are more affordable.

Have you tried this bronzer? Which bronzers do you like and which should I try next? I kind of want to get a Marc Jacobs one now…

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Originator of SUPERNOVABEAUTY. In order to escape the 9-5 life of a graduate student slave, I have devoted myself deeply to beauty products. I am very passionate about trying the latest and the greatest and can definitely say that I am an addict. At all hours of the day you can find me watching beauty tutorials and reviews by some of youtube's most influential, such as Tati, Kathleenlights, Roxette Arisa, jeffreestar and JAMbeauty89.

15 thoughts on “31 Days of Reviews, Day 23: Too Faced Sweethearts Bronzer

  1. I love that you break down the prices and compare to other popular brands! This bronzer looks so pretty but it’s amazing what better deals you can get with even higher end brands! Btw, you are very talented with makeup!

    Liked by 1 person

    1. Thank you so much! Yeah I really shocked myself with today’s review. It’s such a simple thing to compare prices like this, but I usually forget to do it when I am about to purchase a product. You just get so caught up in the hype! Now I don’t have to feel bad about buying a Marc Jacobs bronzer lol.

      Liked by 1 person

    1. ALSO, Cassandra, inquiring minds want to know: I thought that customers at Sephora are only allowed 3 samples per visit, however another blogger on here thought that it was 3 PER AREA. What is the truth girl?

      Liked by 1 person

      1. So the 3 sample rule is really only for the cast members to follow (meaning I can only take 3 samples home a day) but for clients , yes 3 but we won’t deny you a sample in another area. We try to avoid giving too much samples bc we want the sale lol xxx

        Liked by 1 person

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